Planned Parenthood Magazine Spread

For this project we created three full-spread magazine print ads for Planned Parenthood. My partner and I chose to run a donation campaign after they lost federal funding through the Title X program.

True or False?

We wanted to steer clear of the controversial topics that stripped Planned Parenthood of their government funding in the first place, so our strategy was to focus on the sexual health education that Planned Parenthood provides. They have a number of great services, but the one that everybody can use, is education.

Ignorance ain’t always bliss.

Our concept centered around the importance of knowing the truth about sexual health, so we emphasized Planned Parenthood’s education services by asking the reader true or false questions.