Daily Planet Campaign
For Virginia Commonwealth University’s 2019 CreateAthon I served as a Team Leader. I was the contact for my team’s client, Daily Planet Health Services. Before the CreateAthon, I came up with a strategy and wrote the brief. During the event we spent 24 hours developing a concept that brought our client’s tagline to life. Our deliverables included branded swag, OOH, and updated social media banners.
The Daily Planet Health Services building is less than 1000 feet from Virginia Commonwealth University but because it’s off campus, next to a parking lot, and separated by a main road, few students ever become patients.
Since the facility is so close to the dorms, our strategy was to target incoming Freshman and get loyal patients for at least four years.
Connecting the Dots for People in Need
To bridge the gap, we took advantage of the close proximity to the dorms by connecting large sidewalk decal stickers from the Health Center to campus. Literally 'connecting the dots’.
We designed removable adhesive dots with strategically placed copy to remind students to make appointments.
Welcome to School!
Since our strategy was to target Freshman and other newcomers to the University, we designed branded giveaways for Welcome Week and for school staff to hand out to incoming students.
Collateral
We also updated Daily Planet’s trifold for the swag bag and oriented the copy more towards students.
